Monday, November 3, 2014

Honesty Hour

David v. Goliath. The North vs. the South. Samsung vs. Apple. Every period in history has an epic battle, and for this generation its the clash of these smartphone titans. Fortunately for us as consumers, they don't always play nice.

Apple seems to be taking the highroad, and Samsung seems to be taking all the shots. Samsung's newest advertisement for the Note 4 is their most controversial ad yet.  


 Lets be clear, this has been the campaign Samsung has gone with since their inclusion in the battle of the leading smartphones, but this ad is on a new level. Making direct comparisons to the iPhone leads us to ask, "Can they do that?"

As I mentioned in one of my earlier blogs, A Grain of Truth?, yes they actually can do that. I actually made an amendment to a portion of a Wikipedia page regarding negative campaigning and how these claims against false advertising are regulated and this article was changed because it did not accurately describe what they wanted to say. Such are the struggles of Wikipedia.

My changes:

Critics of negative campaigns sometimes contend that negative ads are not always used for the stated reason. In some cases, negative campaigning presents twisted or spun information under the guise of bringing hidden negatives into the light. Sometimes those who practice negative campaigning fail to realize that if their claims are not facts, they may be sued for libel. Virtually any negative campaign can be run without fear of prosecution if the campaign makes factual claims.  

Wikipedia's Changes:

In commercial advertising, various regulations prohibit false advertising and broadcast campaigns to promote potentially 
harmful activities, such as advertising tobacco products. Similar regulations have at times been proposed to limit negative political campaigning. Such restrictions have been proposed to regulate political advertising on television and radio, where negative claims might not be fully explained due to time constraints, and would expand disclosure requirements in printed political advertising.

Well, not all things are permanent, but every statement lacking fact is subject to change or even punishment. Thankfully in our case, Wikipedia has no history of punitive action to my knowledge.

So as long as all of the statement Samsung makes are accurate, they can't have any legal action brought against them by Apple. If more people knew what I just shared, I think Samsung would have sturdier ground to stand on. 

Samsung is going to keep turning out entertaining advertisements and keep taking swings at Apple. While they keep with it, I'll keep watching, laughing, and yes, loving my Samsung smart phone. I may be biased on the product but that doesn't change the copy in the ads. Its accurate, and therefore legal and hilarious. 

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