Last time I posted, I mentioned all of the angles advertisers look at to prevent a misinterpretation of one of their ads which might lead to some type of conflict. But what if they want to make waves?
Most of you have probably heard the phrase "any publicity is good publicity." If we look at this from an advertising standpoint, we can see some of the advantages of producing a controversial ad.
If there is even a remote chance that an ad will be misconstrued, you can almost certainly believe that it will be. Now with social media playing such a large role in today's society, a company can draw as much, if not more publicity from social media than virtually any other medium.
When somebody looks at an ad and sees an issue, there is a significant chance that it was placed there intentionally. An average consumer can reference the advertising spiral to try to help them determine if the controversy was intentional, or just an oversight.
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The concept of the advertising spiral has been around since the inception of the industry. When it seems that a company has been using a particular advertising campaign or platform for a while, there is a good chance that any ad which might make waves is an attempt at a new pioneering stage. Even though they may be marketing the same product, taking a chance with a new wave of ads might be just what they need to get themselves back into the public eye.
Take for example, this Intel advertisement with some glaring controversy staring right back at us.
I will let you draw your own conclusions about what makes the ad so controversial, but there is no question that it stirred the proverbial pot. And why wouldn't a company such as Intel, which so many people take for granted, want to make waves?
You may not like what the advertisement says, but it catapulted Intel back into the public eye. As a company which finds its products inside of so many others, such as brand name computers, they need to do whatever they can to stand out.
Down the road, you may go to buy a laptop and see that it has an Intel processor. The name will ring a bell. They count on the fact that you don't know why you remember the name, but simply the fact that you do, and will buy the product as a result.
This practice is admittedly a risky one, but great risk is the father of great reward. If a company is willing to risk their reputation for a potential increase in sales, then they could be greatly rewarded for it.
Maybe companies shouldn't do this. Maybe it is offensive. Maybe the risk is too great. There are a lot of maybes in controversial ad creation, but there is also a lot of publicity. It simply boils down to believing if any publicity truly is good publicity.
Most of you have probably heard the phrase "any publicity is good publicity." If we look at this from an advertising standpoint, we can see some of the advantages of producing a controversial ad.
If there is even a remote chance that an ad will be misconstrued, you can almost certainly believe that it will be. Now with social media playing such a large role in today's society, a company can draw as much, if not more publicity from social media than virtually any other medium.
When somebody looks at an ad and sees an issue, there is a significant chance that it was placed there intentionally. An average consumer can reference the advertising spiral to try to help them determine if the controversy was intentional, or just an oversight.
The concept of the advertising spiral has been around since the inception of the industry. When it seems that a company has been using a particular advertising campaign or platform for a while, there is a good chance that any ad which might make waves is an attempt at a new pioneering stage. Even though they may be marketing the same product, taking a chance with a new wave of ads might be just what they need to get themselves back into the public eye.
Take for example, this Intel advertisement with some glaring controversy staring right back at us.
I will let you draw your own conclusions about what makes the ad so controversial, but there is no question that it stirred the proverbial pot. And why wouldn't a company such as Intel, which so many people take for granted, want to make waves?
You may not like what the advertisement says, but it catapulted Intel back into the public eye. As a company which finds its products inside of so many others, such as brand name computers, they need to do whatever they can to stand out.
Down the road, you may go to buy a laptop and see that it has an Intel processor. The name will ring a bell. They count on the fact that you don't know why you remember the name, but simply the fact that you do, and will buy the product as a result.
This practice is admittedly a risky one, but great risk is the father of great reward. If a company is willing to risk their reputation for a potential increase in sales, then they could be greatly rewarded for it.
Maybe companies shouldn't do this. Maybe it is offensive. Maybe the risk is too great. There are a lot of maybes in controversial ad creation, but there is also a lot of publicity. It simply boils down to believing if any publicity truly is good publicity.
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