With Black Friday loved by some and hated by others, it should come as no surprise that the advertising industry created a holiday to be enjoyed by all. Cyber Monday brings the best of Black Friday to the table while omitting all of it's faults. No lines, no waking up early, no abandoning family members in the middle of a holiday, and of course, all of the discounts.
Now that there exists a holiday where nobody will get trampled and still see their savings, why hasn't Cyber Monday overshadowed Black Friday? Is the rush? The thrill? The exclusivity? Or perhaps everybody is so deeply rooted in the traditions of Black Friday that they may never change.
Whatever the reason, the deals between the two consumer holidays clearly offer nearly the same incentive in their savings. If time is any indication, this trend doesn't seem subject to change, and it is not for lack of trying. Although Cyber Monday ads are greatly outnumbered, the quality and price promotion is as competitive as ever.
Over the course of time I'm sure more and more shoppers will partake in the newly available Cyber Monday, but I can't say with certainty that Black Friday will see a decrease in the number of shoppers lined up around buildings and ready to trample fellow shoppers for the best deal
Black Friday isn't for everybody. Some of us are quite content ordering their gifts in the comfort, and the safety, of their homes.
Now that there exists a holiday where nobody will get trampled and still see their savings, why hasn't Cyber Monday overshadowed Black Friday? Is the rush? The thrill? The exclusivity? Or perhaps everybody is so deeply rooted in the traditions of Black Friday that they may never change.
Whatever the reason, the deals between the two consumer holidays clearly offer nearly the same incentive in their savings. If time is any indication, this trend doesn't seem subject to change, and it is not for lack of trying. Although Cyber Monday ads are greatly outnumbered, the quality and price promotion is as competitive as ever.
Over the course of time I'm sure more and more shoppers will partake in the newly available Cyber Monday, but I can't say with certainty that Black Friday will see a decrease in the number of shoppers lined up around buildings and ready to trample fellow shoppers for the best deal
Black Friday isn't for everybody. Some of us are quite content ordering their gifts in the comfort, and the safety, of their homes.
No comments:
Post a Comment